Building Company Pride

Building Company Pride
Table of Contents

In order to find out whether your company has a “Company Pride” sense, you can simply ask your employees if they are proud to be part of the organization. The thing is, it’s not that simple. This feeling can be achieved by creating a certain atmosphere in the organization and creating a sense of belonging to the company and its goals. Creating a “Company Pride” is crucial to employee retention, employer branding, and employee wellbeing, which makes it a key aspect of HR officers’ functions.

Company pride refers to the sense of pride that employees have towards the organization they are working for. The benefit of having proud employees is not just about knowing that they are happy or satisfied; it can impact the organization in various other aspects. Here are some examples:

Increasing employee engagement: Company pride creates employees that are committed to the organization’s success. Employees that are proud of their workplace are more likely to engage with their colleagues and to take part in the organization’s activities and camaraderie.

Increasing employee retention:  Proud employees are devoted to their workplace, and they tend to stay in their position for the long term. A sense of pride is a strong intrinsic factor that cannot be replaced easily by extrinsic factors such as a higher salary. Extensive research suggests a strong correlation between low turnover right and a company’s success.

Your employees as ambassadors: A sense of pride usually is something that is shared with others. Proud employees are likely to talk about their positive experiences at their workplace. As a result, they act as ambassadors of the organization and contribute significantly to their organization’s reputation.

But how can company pride be established?

Create a “one for all, and all for one” attitude:

Establish company pride by encouraging a “one for all, and all for one” attitude among your employees. Employees feeling that their teamwork is a significant part of achieving organizational success, will indeed, be invaluable to the organization’s success. Companies that foster an organizational culture which promotes joint effort and teamwork may experience fewer conflicts, less competition, higher levels of collaboration, and an overall sense of pride among their employees. Remember, achieving company pride by collaboration is an ongoing task. A cooperative and creative atmosphere should be demonstrated by the management level, who serve as a role model to their subordinates. An obvious lack of cooperation among the managers will likely lead to the same behavior along the organizational hierarchy, and thus the sense of pride among the employees may be harmed.

company pride

Let your employees know that they are part of something greater:

Employees who feel that their work is part of something meaningful may have a higher tendency to be proud of their workplace. It doesn’t matter if it is a revenue-oriented company or a non-profit organization with a social cause, there should always be a way to show your employees that they are part of something significant. For example, “to give people the power to share and make the world more open and connected”, and “to create a world where every person has the opportunity to live a healthy, productive life” are Facebook’s and Gates Foundation’s mission statements respectively. Both organizations are intentionally emphasizing the meaningful aspect of their models.  Establish company pride by clarifying to your employees how their day-to-day work is part of achieving the organization’s mission. Share with them the company’s long-term and short-term goals, and give them an idea of how their work is contributing to the organization’s success and achievement of those goals. Companies that want to establish a sense of pride involve their employees in the “big picture”, whereas companies who fail to do so may give their employees the unpleasant notion that they are a mere cog in the machine.

Make sure to keep your employees involved and updated:

Organizational communication is a significant aspect of building a sense of company pride. Letting your employees know about the organization’s activities, goals, successes, events, etc. is common practice to build credibility and trust. Ideal communication also includes  allowing the employees to express their thoughts and ideas, and furthermore, giving them the sense that their voice is heard and important. In addition to sharing the company’s goals, let them know when there are special events, launches, and important achievements. Celebrating these accomplishments with employees at every level, and ‘keeping them in the loop’ will inevitably cause a sense of shared pride.

Be fair and decent:

No one likes to feel discriminated against. Arguably, the most essential way to lay the groundwork for company pride is to make sure you give equal treatment to your employees. Fairness at the workplace is a basic element of employees’ wellbeing and it is an easy way to make your employees feel cared for, satisfied, and proud. Additionally, a fair employer-employee working dynamic will build trust, satisfaction, and motivation. On the contrary, employers who give favorable treatment to only certain employees, will see frustration, disappointment, and dissatisfaction amongst the other employees. Fairness at the workplace gives employees the impression that they are appreciated and valued for their work equally.This creates an overall feeling that their workplace a something to be proud of.

company pride

Establish organizational social responsibility:

Combining activities that support social causes as part of the organization’s day-to-day routines will give your employees another reason to be proud of their workplace. Supporting a social cause can be done externally, for example, through organizing a charity event. Alternatively, it can be part of the work within the organization itself; for example, announcing a ‘green week’, in which the organization will be reducing the use of paper, saving electricity, etc. However, in order to achieve a long-lasting sense of pride, it is recommended to focus on social causes that are close to the heart of your employees and to do an activity that promotes it on a regular basis. Taking into account your employees’ interests will show them that their hard work is not only utilized for the organization’s own gain, rather also for the causes they are passionate about.

By investing resources to create a sense of pride among its employees, the organization will have employees who are eager to represent their company, who are excited to come to work every day, and who do their jobs to the best of their abilities out of a desire to join the team effort and contribute personally to their organization’s success. “Company Pride” is not just a buzzword, rather a realistic goal that should be at the top of every HR department’s priorities.

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